Already an e-commerce giant, Amazon has decided to make further investments to grow and expand
its business. The firm has purchased Selz, a small start-up with fewer than 50
employees. This company makes tools that will help merchants launch their own
online store.
The acquisition was completed secretly on the 15th
of Jan and was not publicised. The deal was recently announced by Selz in a blog post. Its founder and CEO
advanced, “We have signed an agreement to be acquired by Amazon and are looking
forward to working with them as we continue to build easy-to-use tools for
entrepreneurs”. A spokeswoman from the e-commerce giant has confirmed
this news, although she declined to disclose the terms of the deal.
Thanks to this acquisition, Amazon will be able to offer
small and medium sized businesses more tools to quickly move their operations
on the Web. With its third-party marketplace having more than 2.5 million
sellers, it is thriving. Because of Selz, which was founded 2013, merchants can
enjoy a platform to launch their own online stores. They also have the
opportunity to add on e-payment options and other tools to existing websites.
Now, Amazon
will have a competitive edge against firms like Shopify and BigCommerce.
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