The fast-food chain Burger
King has announced that it is testing a new loyalty program for its
customers using its digital ordering services.
This system is called “Royal
Perks” and it allows clients to earn accrue points. These are named
‘crowns’. Nonetheless, to earn them, customers have to place their orders via
the mobile app or the firm's website. For every $1 a guest spends, 10 crowns
are given. These can be redeemed on future purchases and they are applicable to
the whole Burger King menu. This is an added benefit since some other companies
restrict rewards to certain items only. Moreover, any time someone places an
order, he/she will be able to upsize his/her drinks, fries or hash browns.
However, this is limited to once per day.
Additionally, this loyalty program also has a birthday
reward. Instead of obtaining a coupon or freebie on their special day, guests
will earn double points on their Burger King purchases throughout the whole
month.
The VP of digital and loyalty at Burger
King, Whitney Gretz, advanced that the launch of Royal Perks is ‘“one
step in a broader journey” that is bringing the company up to date through digital
platforms, a journey that also includes delivery, mobile order and pay, and
ordering integration through Google’.
Burger King has a new way to reward customers © Royalty-free
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