As advanced in a previous article, adding chatbots into your
e-commerce marketing strategy can be
a huge advantage. These systems allow you to engage with more customers and
thanks to innovative software, they can be integrated into your social media
pages easily. Let’s have a look at the benefits of these digital tools.
Chatbots can be highly personalised and this is being sought
by customers nowadays. Indeed, the system can be customised according to
consumers’ needs based on prompts. These can be questions that shoppers ask or
answers throughout the interaction. Moreover, businesses are able to sell
products directly to clients, book appointments, nurture leads, obtain contact
information and build relationships. For an optimal customer experience, the chatbots should be able to answer
questions or solve problems, but there must be an option that will allow an
agent to take over if things escalate.
Additionally, according to a survey conducted by Facebook,
58% of consumers prefer to get in touch with a business via messages rather
than a phone call or filling out a website form. As such, chatbots allow
merchants to interact with clients through their preferred communication
method. These tools can also be used to proactively reach out to customers with
abandoned
carts to encourage them to complete their purchase.
Interact with customers easily via chatbots © Royalty-free image
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