E-commerce: the importance of efficient customer support

 

With the increasing competition in the e-commerce sector, it has become more important to demarcate yourself from others. Just having a great site and product is not enough nowadays. What is primordial is having a top-notch support system. Let’s have a look at some tips to build an efficient client service team.

Choose people with skills and experience
Very often, companies view the job of customer support agent as an entry-level post. This is a huge mistake, as proven by statistics. Data shows that 33% of clients wish to have their problem resolved with one phone call only and 31% think that dealing with a knowledgeable service consultant is integral to a good experience. Thus, firms must hire agents with excellent communication skills and proven abilities to make sure that their clients are better served.

What should you look for when interviewing people for this position? The ideal candidate must have the following skills: communication, empathy, problem-solving abilities, adaptability, quick-thinking and positive-language skills.

A lot of times, firms prefer to turn to outsourcing for this service. This is because specialists in the customer support domain will be able to learn about the brand, its products, and most importantly, how to deal with its clients more quickly and efficiently.

Customer support is primordial © Royalty-free image


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