E-commerce: the importance of product videos

 

As advanced in a previous article, the e-commerce world is becoming increasingly competitive. This post will look at more tips to help you make more sales.

Product videos
These attract a lot of customers. They make them learn more about your brand while getting them interested in your products. According to studies, this helps increase conversion rates exponentially. Google also loves videos and frequently features them in the top search engine results. In fact, they are favoured over other types of listings. Nonetheless, you might not have them because you might think that they would create a dent in your budget. This is wrong. Designing these clips is not costly or expensive. Nowadays, there are several services online that you can use to create them.  Additionally, these can be developed by your team itself.

Sizing charts
One of the problems with online shopping is that customers cannot try clothes on. So, they feel discouraged to complete a purchase. A simple trick would be to offer a sizing chart. These are often provided by manufacturers themselves. You can also take a step further and integrate one in your mobile app. There are a lot of systems that would allow you to do so easily.


Use product videos to attract customers © Royalty-free image

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