As part of its Black History Month, Facebook has introduced a platform for Black Creators and a new
guide to help businesses show their support for the community.
Called ‘We Create’, the site highlights the work of 15 Black
creators on Instagram. These
individuals recently took part in the Elevate training program by the social
media giant. According to the firm, this will champion creativity and will
provide inspiration and more opportunities by bringing together small business
owners and ad industry creatives. The agency The Creative Collective NYC is
also involved in this project.
Besides this, Facebook has introduced a new guide. This aims
to highlight history, share resources, provide recommendations on how everyone
can support the Black business community and to sensitise others on the importance
of diversity. These owners have been particularly impacted by the pandemic. The
social media giant has conducted a study which reveals that stores and
brands in majority-minority neighbourhoods faced poorer business outcomes,
including a higher closure rate (36% v/s 22%)”.
Another initiative by Facebook is the new GIPHY sticker
pack. The firm has collaborated with Black artists to design the little
animations that can be used on Instagram
to encourage and empower people to celebrate this particular community.
Millions have been spent in these new initiatives.
Facebook has introduced new tools for Black creators © Royalty-free image
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