In order to help business owners out there, Facebook has launched a video series.
This consists of seven clips that will provide social media managers with the
skills and insights needed to maximise their performance.
This firm has explained that this new project will interview
several experts in this field. It will focus on people who have built their
businesses on the social media platform. The latter will share their knowledge
on how to boost response, build communities and maximise engagements from
users. The first episode welcomed Sana Javeri Kadri. She is the founder and CEO
of Diaspora. This is a direct-to-consumer spice brand.
The businesswoman recommended that merchants invest in photography
and brand visuals. This is because you want your digital storefront to look good. She also said that you must ask
consumers questions via her posts to have more insights about their preferences
with regards to the brand. Additionally, you need to make all your social media
uploads shoppable with Facebook and Instagram Shops. For instance, you can link
your content story to your products. This will help enhance your connection
with customers.
If you are an e-commerce merchant or you are thinking
of establishing an online business, these tips will definitely help you out. To
watch the videos, head to the Facebook
for Business page.
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