Since online payments
are becoming increasingly popular, more and more merchants are investing into
digital channels. Indeed, a growing number of customers are using cashless payment
services. As such, it is normal that businesses have to spend more resources on
these digital channels. 9 out of 10
businesses already have a strategy in place to improve consumer experience
online. 47% of them introduced this since the outbreak of the coronavirus pandemic
and over a third are employing more people in a bid to enhance customer service
which is incredibly important.
Customers prefer to use digital services © Royalty-free image
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