According to statistics, in 2020, 81% of UK buyers used online shopping at least once. With the
shifts in the environment and in consumers’ lifestyle, there have been changes
related to customer habits as well. As such, even if the end of the lockdown is
in sight, we might expect e-commerce to keep growing because of its convenience.
Let’s have a look at how things will evolve in 2021.
Buy local
The pandemic has had a huge impact on small and independent retailers.
Nonetheless, it should be noted that people have been shopping more from these
merchants to support the local economy.
When big supermarkets were facing shortages, a lot of smaller firms have
enhanced their infrastructure to offer more services and deliveries to those in
need. It is expected that many shoppers will keep buying local because they
have become aware of the importance of these businesses to the economy and to
the community.
Ethical brands
A lot of consumers have been placing significant importance on retailers’ brand
values and ethics. They want to purchase from businesses that have same
priorities and principles that they do. For instance, they would prefer to
support firms having environmentally
friendly policies in place or with ethical working practices with
suppliers.
Consumers will focus on ethics © Royalty-free image
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