As advanced in a previous article, online shopping can be very profitable if things are done
correctly. This post will look at more mistakes that are common among business
owners.
Low prices
The previous post warned about how having too high prices might scare your
customers away. However, too low-priced products can also be a big mistake.
This is because it can decrease the value of merchandise and make them appear
cheap, even if they are of high quality. Moreover, you might not make enough
profit to cover costs. Thus, you can lose money.
Delaying launch over small details
It is understandable that you want everything to be perfect. For instance, you
need the best logo and branded packaging, nonetheless, it would do you no good
to delay your e-commerce launch over
these small details. As long as you have all the essentials, you must focus on
getting started and work on factors that you help you generate profit.
Social media
Nowadays, there are various social
media platforms that you can exploit, such as Facebook, Instagram,
LinkedIn, Twitter and even TikTok. While it might be difficult to treat
them all equally, it is good to have presence on several of them. You can build
a customised audience with a small budget by focussing on the platform where
your clients spend most of their time.
Market your products on social media © Royalty-free image
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