One of the problems that e-commerce merchants have to face is abandoned site visits which
are caused by irrelevant product results. One of the ways to deal with this
problem is to use artificial intelligence. For instance, natural language
processing can be used to narrow down and contextualise search results for
online shoppers.
One of the ways in which an artificial intelligence software can help is that it can leverage
machine learning to automatically tag, organise and visually search content by
labelling features from an image or video. Pinterest is already using such a
system. For instance, it has updated its Chrome extension so that users are
able to select a photograph online and ask the social media platform to find
similar items. This is done via an image recognition software. Such
technologies can be used by e-commerce merchants to help shoppers find what
they want on their website within a few clicks only.
Consumers are aware of the new technologies being developed
every day. As such, they have more expectations with regards to the way they
shop online. Thus, being a business owner or an e-commerce
marketer, it is your responsibility to be aware of these changes, to introduce
new tools and to build a unified experience.
Artificial intelligence will help you offer a personalised experience © Royalty-free image
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