Supermarkets are one of the winners of the coronavirus
lockdowns. Indeed, a lot of firms were very quick to scale up and offer online grocery shopping services to
meet an increase in consumers’ demands and this has been a rewarding move. It
is expected that people will keep buying their essential products on the Web.
Currently, groceries make up 12% of all e-commerce transactions. Among baby boomers, 44% say they are fine
with buying from a supermarket’s website. This number increases to 77% among
the younger generations. Moreover, if we consider all consumers as a whole,
nearly 60% of them are going to use digital facilities to get their produce
and other essential items. It is expected that by the end of 2021, this sector
will witness a growth and 17.8% and 73% of shoppers advance that they will
continue to use direct-to-consumer methods to purchase their groceries even
after the pandemic is over.
The idea that online
grocery shopping is here to stay is reasserted by a look at the
trending e-commerce categories. Six of the items that consumers are
increasingly purchasing on the Web can be found in a local supermarket. These
are soup, grains and rice, packaged foods, fruit cups, milk and cream and
dishwashing supplies.
People will keep purchasing groceries online
Comments
Post a Comment