With the world changes occurring in 2020, the relationship
between customers and retailers have also been transformed. Following health
concerns, online shopping grew
exponentially. Merchants have had to introduce new technologies to save their
business. Of course, there are some who remain stuck in their conventional
ways, such as Primark, and they have had to deal with huge financial losses. On
the other hand, online-only fashion retailers such as ASOS and Boohoo saw their sales grow by 40% in the end of 2020.
Thanks to the Internet, merchants have been able to
introduce more marketing strategies and to connect with customers in new ways.
A growing trend is to integrate elements of their online presence into physical
stores. For instance, they can use software that allows users to try on clothes
virtually. Another strategy is to implement live links to events occurring in
other stores or even countries.
With this pandemic, luxury brands have become more
aware of the importance of having a digital presence. As such, they are
shifting away from brick and mortar shops to introduce flagship outlets. These
act as a showcase to drive online sales instead of being a competition. For
instance, Burberry
has one in London. Keep reading to learn more on it.
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