As advanced in a previous article, the fashion retail industry is being transformed.
Merchants are leveraging more digital technologies to ensure that they are able
to adapt to the ongoing changes.
One example is the flagship store launched by Burberry in
Regent Street. This has become a major attraction in London. Customers visiting
the shop can enjoy the world's tallest retail screen, 550 hidden speakers,
screens which turn into mirrors, and a hydraulic stage for performances. More
and more buyers are introducing digital tech to their stores to improve the
shopping experience for customers and to enhance their brand image. Besides, these
steps are important to thrive in an increasingly competitive world.
While capitalising on e-commerce is important,
retailers have to face several challenges when implementing an online shop. One
of the biggest issues is customers are unable to try on an outfit before
completing a purchase. To address this problem, some brands have introduced ‘virtual try-on’. This offers a form of
consumer-centric experience that allows buyers to access outfits anywhere and
at any time.
An example of such a technology is Zyler. This gives shoppers the
opportunity to see themselves wearing the clothes they want in an instant. Not
only does this increase product accessibility but it implies fewer returns.
Customers can try on clothes virtually © Royalty-free image
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