It cannot be denied that online shopping is now at the front
seat of the industry. However, things are evolving. We are living in a new era
where social commerce is becoming
increasingly important. This idea is simple: it consists of buying and selling
on social media platforms such as Facebook, Instagram or TikTok.
The number of social media users keeps increasing daily. In
the UK alone, there are 53 million people using these platforms actively. As
such, it is no surprise that brands and businesses are adapting their marketing
strategy. They are introducing new techniques to boost sales. In fact, a study
has shown that 75% of firms plan to have an entire budget dedicated to influencer marketing in 2021. Thanks to
this, they will be able to target their consumers via a more direct approach.
Even before the outbreak of the pandemic, social commerce
was quite successful. In fact, in the US, it generated $22 billion. While
previously, such sites used to only offer personalised ads, that is no longer
the case. They have become destinations where consumers can browse items and
complete purchases. That is because Facebook,
Instagram and others have equipped their platform with several e-commerce
tools. To learn more about this, keep following the articles posted here.
Social media can be used to shop online © Royalty-free image
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