As advanced in a previous article, with new e-commerce tools
being developed, social commerce is
becoming more important.
Both Facebook and Instagram are equipped with shoppable
features. Thanks to these, brands, companies or any individual with a business
account can link an item directly within an image posted on the app. As such,
when consumers click on the link, they will be automatically redirected to the
product page of their e-commerce website. Thus, they will be able to complete a
purchase without leaving the mobile application and sacrificing their time on
social media. Several big names, such as Zara
and John Lewis, are using these e-commerce tools.
It is expected that shoppable social media will become more
widespread in the upcoming years. Consumers will be able to complete purchases
via a more streamlined process. Already, Instagram’s IGTV, Guides and
Reels are becoming extremely popular. Experts are predicting that it will not
be long before they are equipped with direct purchase links to replace
hyperlinks.
Another major development will be related to videos. These
have become users’ most preferred way of consuming content. This can clearly be
seen with the increasing popularity of TikTok
and YouTube. It is not long before these platforms allow us to purchase
products in-app as well.
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