Adapting to the changes following the outbreak of the
pandemic can be a real challenge for retailers who are having to introduce
innovative solutions to cater to consumers’ demands. That is exactly what Tyson Foods is doing. This firm
supplies consumer packaged goods and fresh meat to most of the grocery stores
in the US.
Typically, purchasing fresh meat has been considered to be
an in-store experience by consumers. They wish to get a close-up look of the
piece they want to buy. Thus, the probability of getting this product on the
Web is quite low. Indeed, only 30% of consumers advanced that their primary
method to buy meat will be online when everything gets back to normal. To
address this issue, Tyson Foods is working on creating a digital buying experience to facilitate things for clients. The
system being developed will also generate data that will help retailers be
informed about their growth strategy.
Tyson Foods has leveraged a proprietary artificial
intelligence technology. This has been developed by Vizit, a start-up based
in Boston. It will optimise the presentation of its products on the ‘digital
shelf’. Thanks to this, the firm will be able to obtain an understanding of the
unique wants and needs of online
shoppers and their visual shopping preferences. The system identifies
and measures what specific components of an image or design will resonate most
with clients.
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