The automaker Volvo
has been redefining its business operations. Previously, it announced that it
plans on becoming a maker of electric cars only by 2030. Now, it is changing
the way it is selling its vehicles.
The firm has revealed that all sales will be done online
only. As such, if you wish to purchase the new XC40 Recharge P8 and the
upcoming C40 Recharge, you will have
to head to its website. The company has already launched its no-commitment Care
by Volvo subscription scheme and now, following this decision, it is introducing
fixed pricing for those who wish to complete their purchase by cash. Moreover,
for each car that you buy, you will benefit from a ‘care package’ that includes
offerings such as servicing costs and warranty.
This move marks a fundamental shift in the industry and the
role of dealerships is being questioned. Volvo’s commercial boss said that the
time is right for this change and consumers have been asking for it. Already
the firm has some experience in digital sales with ‘Care by Volvo’,
which is a scheme available in several countries, including the UK. He advanced
that they decided to capitalise on the online shopping growth which
followed the outbreak of the coronavirus.
Volvo is looking into e-commerce © Royalty-free image
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