While social media marketing can be used by e-commerce merchants to attract more
customers and educate them on your brand, these platforms will also help you
drive sales by incentivising them. Indeed, offering rewards will motivate clients
to complete a purchase.
What are some strategies that you can implement? You can
create a rush with pre-order offers. This is a technique that several big names
use. They give consumers the opportunity to enjoy a new product at a discounted
price for the orders that they have placed before its launch. You can also
introduce flash sales to offer price
drops for a limited period of time. This will create a sense of urgency among
social media users and will motivate them to complete a purchase.
Another way to increase excitement and engagement is via promo
codes. Run a campaign for these on your online shopping website and post it
on social media so that people know about it. Do not hesitate to share
information about your discount offer several times since people might miss the
post the first time around. Additionally, giveaways
and contests are useful ways to attract new customers and create engagement on
your social media profiles. It creates a positive impression and even if you do
not make a sale immediately, you will definitely do so in the long run.
Contests help you attract customers © Royalty-free image
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