E-commerce: how to use social media to drive sales?

 

While social media marketing can be used by e-commerce merchants to attract more customers and educate them on your brand, these platforms will also help you drive sales by incentivising them. Indeed, offering rewards will motivate clients to complete a purchase.

What are some strategies that you can implement? You can create a rush with pre-order offers. This is a technique that several big names use. They give consumers the opportunity to enjoy a new product at a discounted price for the orders that they have placed before its launch. You can also introduce flash sales to offer price drops for a limited period of time. This will create a sense of urgency among social media users and will motivate them to complete a purchase.

Another way to increase excitement and engagement is via promo codes. Run a campaign for these on your online shopping website and post it on social media so that people know about it. Do not hesitate to share information about your discount offer several times since people might miss the post the first time around. Additionally, giveaways and contests are useful ways to attract new customers and create engagement on your social media profiles. It creates a positive impression and even if you do not make a sale immediately, you will definitely do so in the long run.


Contests help you attract customers © Royalty-free image

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