Social proof is a very powerful tool for e-commerce merchants. It helps build
reliability and trust in your brand. Basically, it plays with consumers’ minds,
since they believe that if a product or service worked for others, it is going
to benefit them as well.
Thus, if you are on the digital marketing bandwagon, social proof is essential for you. Some
examples are reviews, customer testimonials, user-generated content, case
studies, certifications or awards. A research conducted by Spiegel revealed
that 95% of clients check for reviews before making a purchase. However, you
must make sure not to appear as if you are showing off. Instead, integrate them
naturally on your site and social media accounts. These stories will allow audience
to know more about your firm and help them make a decision when debating about
making a purchase. Moreover, besides building brand awareness and trust,
social proof helps you rank higher on Google.
Another feature that would help you attract clients on social
media is appealing content. This will help you engage with users and
attract them. As such, use images, videos, infographics, gifs and interactive
content into your posts to grab attention. It should be noted that your
pictures must be of high-quality and you must select the appropriate font so
that users are not distracted.
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