The increase in online
shopping during the coronavirus pandemic was unprecedented. More and more
people turned towards digital solutions. Have things changed since lockdown
restrictions have eased?
According to a study, 36% of those buying on the Web shopped
more frequently during the lockdown and 49% of those aged over 65 increased
their online shopping. However, the opposite behaviour was noticed among 28% of
those who are aged between 18 and 24 years old. The research has also disclosed
that even if lockdown restrictions have eased, 63% are keeping their habit of
purchasing on the Web. What’s more, 15% have increased the frequency at which
they do so.
As such, it seems that the majority of those in the UK have
become used to e-commerce and the
convenience and ease that it offers. Some won’t be lured back to the high
streets even after the reopening of shops.
However, since there are brands
(Primark and others) that do not have an online outlet many might prefer to
shop in-store again and e-commerce
merchants may experience a dip in sales. So what can they do? What strategies
can retailers implement to ensure that consumers keep purchasing from them
instead of just flocking to the nearest high street? Check out some tips
in the next article
People enjoy the
convenience of online shopping © Royalty-free image
Comments
Post a Comment