Considering the growth of online shopping, a study was conducted among 9000 shoppers across
the globe to have an insight on consumer habits. It revealed that 61% of them
are more likely to browse for new products on the Web rather than in-store.
Additionally, 64% find this process to be easier and 54% more enjoyable.
However, when it comes to completing the purchase, they are not so confident.
The research was conducted by Bazaarvoice. It reveals that while the majority of consumers are
looking for and discovering new products online, they are more likely to make spontaneous
spur-of-the-moment purchases when they are in a physical store. We cannot deny
the fact that e-commerce is more convenient and offers greater product choice
without having to move around. However, it has been proven that clients still
wish to physically touch, feel and see an item before paying for it. This
experience is the most popular reason why people are sticking to brick and
mortars. As such, merchants increasingly have to leverage user-generated
content (UGC) to build trust and confidence among buyers.
The study also revealed that 52% of customers prefer to use
their smartphone
to browse online. 23% use laptops and 11% desktop computers. Since shoppers can
now access products just by a few taps or clicks, they spend more time browsing
for products online than in-stores.
Consumers want to physically see an object before buying © Royalty-free image
Comments
Post a Comment