This article will look at more of the findings of a study
conducted on online shopping and
consumer habits.
The research shows that even if there were lockdown
restrictions in place, the fact that clients still had access to essential
retail services meant that they continued to visit brick and mortars. That was
the case for 71% of respondents who shopped in stores at least once per week in
contrast to 46% who made weekly online acquisitions. When it comes to
spontaneous purchases, 64% were more likely to do so in retail outlets and 51%
on the Web. The amount disbursed on these is most likely to be the same regardless
of how the process is being completed. Most consumers will spend a maximum of £20
on an impulse purchase.
An official at Bazaarvoice, the firm behind this study advanced that during the last year, shoppers have explored new territories and brands and retailers have had to enhance e-commerce services to offer consumers a better experience. Nonetheless, at the point of discovery, when customers stumble on a great product, they will research more on it rather than purchase it spontaneously. He said that, “Collecting user-generated content (UGC), like text based ratings and reviews, and visual UGC helps brands build trust with consumers so shoppers can be confident in their purchase and are more likely to convert”.
Comments
Post a Comment