E-commerce: what is influencer marketing?

 

One strategy that a lot of e-commerce merchants are adopting to help their brand grow is influencer marketing. What is it? This is the digital equivalent of word-of-mouth promotion most of the time done by people having several followers on social media. There are three categories of influencers that retailers use expand their reach. Let’s have a look at them.

Celebrities
Celebrity influencers are very effective since people look up to these individuals and they aspire to become like them and use similar products. Researches have proven that millions of Gen Z and millennials model their purchases after Kim Kardashian. Usually, they have a huge number of followers. However, the greater the audience, the more expensive the services will be. For instance, if someone has 50 million fans or above, his/her fees can reach $500,000. Another factor that must be taken into consideration when dealing with people having a lot of fans is that it implies loose targeting.

Authority
This type of influencer marketing involves dealing with a person having a great level of expertise in a particular subject. For instance, someone of authority in the world of online shopping is Armando Roggio. He has written hundreds of articles and hosted a number of webinars on the topic. As such, people trust his opinions.

To learn more about using figures of authority and the last type of influencer marketing, keep reading the articles posted on this blog.


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