This article is going to look at more changes affecting the
way fashion brands will operate
during the upcoming year.
Sustainability
Being environmentally-friendly and sustainable has become very important for
customers and brands are becoming aware of this. Along the same lines,
marketplaces are introducing requirements that merchants have to follow before
showcasing products on their sites. For instance, the items have to be from sustainably
sourced materials. Zalando has
announced that by 2023, all of its fashion brands will have to provide their
supply chain information so that environmental and social impact can be
reviewed.
Social commerce
Thanks to innovations brought about by Facebook and Instagram, it has
become easier for people to buy something right in the moment of discovery.
Nonetheless, capturing the attention of customers and keeping them on the ‘path
to purchase’ something via these channels can be quite complex. To increase
conversion rates, merchants can use a shoppable media solution. This will
direct consumers to preferred channels to facilitate the transformation from
social browsing to commerce via a single click.
Excess stock
This is one of retail’s biggest challenges. It is important to be able to
manage excess stock without reducing your brand value.
There are several strategies that can be put in place. For instance, merchants
can sell to wholesalers or list the goods on off-price marketplaces.
Consumers are shopping via Facebook and Instagram ©
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