As a previous article advanced, there are several types of influencer marketing strategies that
will help e-commerce brands grow. One of them is using figures of authority; an
expert in a particular sector whose opinion people respect and follow.
However, there is an issue with authoritative influencers.
The level of trust that the general population has in these individuals can be
lost very quickly if their credibility is questioned. Thus, they have to be
very careful when promoting a brand, a product or a service. Additionally, they
are pretty expensive. However, the risk of using authorities is lower than
celebrities since their audiences are more aligned with the offerings being
promoted.
Peers
Also known as micro or nano-influencers, these are the most common types of e-commerce influencers. It can be compared
to having something or using an item that everyone does. Since the people you
know are using a particular brand, it must be because the products are worth
it. So, it plays on consumers’ trust in the opinions of those that they are
acquainted with. Peer-influencers are usually the least expensive option
and they imply fewer risks. This type of marketing often involves e-commerce
merchants creating campaigns using an aggregate of peer influencers and then
applying filters such as geography, interest, network, number of prospects, and
other variables.
Using influencers with few followers involves less risks © Royalty-free image
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