The different types of influencer
marketing have already been discussed. This post will now look at why you
must use this strategy.
Effectiveness
Experts having experience with this type of marketing strategy advance that
influencers deliver qualified prospects that are equal to or greater than other
marketing channels. It has been shown that the most efficient technique is
using targeted or peer-influencers, especially for niche products. This has
been proven by studies as well. For instance, 90% of respondents in a research
said that influencer-generated customers were as good or better than other
channels. 48% of brands in another survey advanced that the return on
investment from influencers was “Better” or “Much better” than other digital channels and 41% argued that it
was comparable to other channels.
Trust
When speaking about this feature, it is vital to mention the Trust Barometer
Report that the public relations agency Edelman has been publishing for
21 years. The report analyses consumers’ trust in information from government,
business, media, and other authoritative sources and the findings released in
2021 were based on the firm’s worldwide consumer surveys in the fall of 2020.
The contents of the reports were revealed at the recent Cannes Lions Festival
of Creativity. To find out what it says on influencer
marketing, keep reading the articles posted on this blog.
Influencer marketing is effective © Royalty-free image
Comments
Post a Comment