The past year has been transformative for the retail industry, in particular for the
fashion sector. As such, brands have been introducing several innovations to
cater to these changes and to adapt to the way consumers are shopping as well.
Even with restrictions related to Covid-19 being lifted, the digital will keep
playing a huge role, which gives firms the opportunity to connect with
customers. There are various trends that will be cropping up which will define
consumer habits and the strategies that firms will implement.
A blurring of offline and online
During the pandemic and the lockdown, customers have enjoyed and become
accustomed to the convenience and benefits of e-shopping and with restrictions becoming more relaxed, high street
stores are having to deal with a different type of shopper. Clients have
advanced that they will keep researching online before completing a purchase in
stores. As such, the buying journey will become more fragmented and shoppers
will seek a multichannel experience.
Marketplaces
Consumers can now purchase products from global marketplaces.
Considering the variety of options nowadays, brands have to understand which
one suits their needs. As such, fashion firms have to conduct research
to find the appropriate marketplaces for their brands and to know more about
how they can better position themselves against competitors.
Consumers will look for digital solutions © Royalty-free image
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