Being increasingly popular in several industries, chatbot is a virtual chatting
technology. This digital system is able to answer users’ questions with a
series of prefixed replies instantly.
Well, this market first started with basic facilities that
offer simple but relevant answers. This means that conversations would involve
uncomplicated queries only. However, with time, chatbots evolved. Now, they are
equipped with artificial intelligence
and machine learning technologies which allow them to amass a maximum amount of
relevant customer data. They can also understand consumer behaviour and then
provide replies accordingly.
Thus, now chatbots have several capabilities. For instance,
they can conduct voice conversations, use natural language processing to decode
queries and even cater to the linguistic decoding of intents. People nowadays
can benefit from various types of voice assistants such as Google Allo,
Amazon Alexa, Apple Siri and others.
A research conducted shows that 72% of users are interested
in completing purchases via chatbots. This can especially be seen among
millennials and the young crowds. They seem to be more comfortable when dealing
with digital systems and voice assistants to complete their daily tasks. As
such, businesses and merchants are using chatbots
to stay relevant in this constantly evolving retail sector and to please their
target audience.
Photo credit: Mohamed_hassan from Pixabay
Chatbots are communication tools
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