E-commerce returns: the way you treat returns must vary

 

While e-commerce returns must be treated promptly, you cannot have a single process for all your packages. You must have multiple ways to deal with this. For instance, you want some kinds of products faster than others or items that have to be processed again may have to be sent to another destination.

Nonetheless, most of the merchants in the retail sector have a one-size-fits-all approach to treat returns. All orders are sent back to a single location where they are sorted out. While this might be working, it is not really cost-effective. A smarter reverse logistics process can help you save some money. In this case-scenario, rules-based intelligence will come in handy. This is a smart technology that controls reverse shipping. This platform can detect the reason for a return and it will automatically trigger the application of the right method and destination. For instance, if the customer is not happy with a purchase, it will select the destination address for the return address to a location where it can be put back on sale quickly. Alternatively, if the item is broken or defective, you do not have to waste time with quick shipping and send the item to a different warehouse. Products can also be sent to charities or routed into recycling.

A single approach is not cost-effective 


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