One way in which e-commerce
merchants can make the most of social media platforms is to use them to
understand their brand’s demographic and to identify needs.
One of the mistakes that retailers make is they fail to
address the needs of Gen-Z and to consider factors such as where and how they
interact with content and how they make purchasing decisions. In China, which
is a leading country in the sector, firms are doing the opposite. For instance,
a huge revenue driver for businesses advertising on Douyin (China’s version of TikTok) is the fact they can reach a
younger audience. A similar trend was noticed this year in the US with the
video-sharing platform.
A research from eMarketer shows that nearly a fifth of the
US population uses TikTok. The difference between this platform and
social sites in the US is that they have a wider range of e-commerce tools that
brands can use. For instance, it has partnered with Shopify. Thanks to this,
brands on the platform can make more sales and reach out to their consumers in
creative ways. TikTok
allow firms to become their own media channels. Thus, these platforms allow
companies to grow a loyal customer base and to engage with a youthful audience.
Photo credit: antonbe from Pixabay
TikTok has a young user base
Comments
Post a Comment