If you wish to drive more traffic to your e-commerce website, you can use email
marketing and blog posts. Let’s have a look at these strategies.
Email marketing is an old technique used by a lot of brands.
However, it is still efficient in today’s time. It gives you the opportunity to
remarket your products for free to existing subscribers. There are two types of
strategies that can be developed. For instance, you can set up one-time
promotions that are customised according to specific events such as Black
Friday and Valentine’s Day. Another idea is to set up flows that are
automatically sent based on the user’s profile activity. One example would be a
welcome email offering all new customers a discount. If done properly, building
an email list will allow you to reach
up to $1 per subscriber in monthly revenue.
Another strategy is to use blog posts. These are
essential for the long-term success of your business. While it takes time to
create contents, it is important that you are consistent. If you are completely
out of ideas on what to write, you can invite guest-bloggers
to help you out. This will allow you to dedicate time to other more valuable
tasks.
Email marketing helps remarket products © Royalty-free image
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