To help customers makes purchases more easily via social
media, Facebook has introduced new
e-commerce tools on Instagram. This will enhance the way users visualise items
on the platform.
The company has implemented a technology that is powered by Artificial Intelligence. As such, these
visual and discovery tools will be added to Instagram. Facebook had already
rolled out effects related to Augmented Reality. However, now, it is trying to
explore the business side of this system. The firm has advanced that it will
plan testing this year. Thus, users will be able to find product listings and recommended
items just by tapping on the photos. Thanks to this, all items appearing on
posts on the social media platform will be shoppable. This will enhance the
shopping experience for all buyers.
Besides this, Facebook has made some progress with GrokNet.
This is an in-house product recognition system. It is a new compositional
module that can classify product images shared by users into appropriate
attribute-object classifiers. Recent innovation in the field will extend the
capabilities of this technology so that it is able to surface relevant products
even if users enter a vague search query. Moreover, Facebook
is also working on ways to help businesses lacking the technical resources to improve
the buying experience.
Facebook has new e-commerce tools
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