Throughout the past few years, influencer marketing has become extremely popular. This is because
social commerce and social media advertising have grown exponentially. An
influencer is someone with a specialised skill or knowledge having a large,
loyal and passionate following. This audience might be on Facebook, Instagram or Tik Tok.
As such, if you are an e-commerce merchant, you must look
for influencers within your niche who have a following that you can take advantage
of. After finding someone appropriate, you must conduct an agreement with the
influencer. The contract can be made according to the number of ‘stories’
uploaded and the number of feed posts. It can also be based on the number of
sales made through their link.
However, there are certain features that must be considered
so that you choose the right influencer for your brand. One significant factor
is to check the level of engagement on his/her posts. For instance, check the
number of likes, comments and shares. This is because someone might have a
million followers but the engagement rate is low. Moreover, you must also look
at the influencer’s
audience and whether the followers are a good fit for your brand or product.
Very often, e-commerce brands are encouraged to start with a low-budget
promotion and to test the results.
You must choose the right influencer © Royalty-free image
Comments
Post a Comment