In a bid to tackle food waste, a new online shop has been launched by the founders of the dairy-free
avocado ice cream brand Fravocado. Called Mighty Plants, the e-commerce store
is also going to help independent firms target customers who are interested in
a plant-based diet.
We are living in a world where time is of the essence.
However, despite our busy lifestyle, it is important to be mindful of what we
eat. That is why Mighty Plants has
been introduced. It offers buyers a wide range of sustainable frozen products
that can be ordered online and delivered. Clients will be able to purchase items
such as ice cream, allergen-free frozen food, vegan ready-meals, and
plant-based meat alternatives.
According to statistics by the UN, in the UK alone, more
than 10.2 million tonnes of food are wasted every year, which is pretty sad
considering that over 8 million people are struggling to buy something to eat.
The frozen food supply chain is a solution to this problem. It generates
less waste. As such, the founders of Mighty
Plants decided to introduce an e-commerce website that would help
even those who are struggling financially. To do so and to be more sustainable,
they collaborated with other small independent brands.
Mighty Plants is a cost-effective solution © Royalty-free image
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