As advanced in a previous article, ‘THE YES’ is a shopping app that uses artificial
intelligence and machine learning to create a personalised feed of items that
are recommended to users.
The application spent two years in stealth mode. During this
time frame, it was designing a system to pull in and standardise product data
from existing brands. Using this, it will create its recommendation
algorithms. Every time a customer installs the app, they are prompted with
a series of questions about what they like or dislike. These recommendations
are refined as they choose ‘yes’ or ‘no’ on the products shown. Hundreds of
other data points, such as preferred brands, price range, size and item
silhouettes, are also taken into consideration.
Ever since it was launched in May 2020, there have been more
than seven million entries into the ‘THE
YES’ recommendation system and its creator, Julie Bornstein advanced that the
firm is on the tenth version of its algorithm.
‘THE YES’ is not the only company using artificial
intelligence to reinvent the fashion industry. Google’s Cloud
Business posted a research in November 2020 saying that retailers were looking
to use this technology within ten different areas of their business. These
include demand prediction, customer loyalty schemes and product
personalisation.
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