In the hope to get customers back to its stores, Subway is enhancing its mobile app. It
is also using better ingredients.
The upgrade will be rolled out to US restaurants first. The
outlets give clients the ability to choose between a dozen improved ingredients and 10 revamped or original sandwiches.
According to the head of Subway’s North American division, these are some of
the biggest and boldest changes that the brand has introduced in decades and it
is an attempt to get diners to look at it in a new way. For instance, it is
adding smashed avocado, BelGioioso’s fresh mozzarella and a parmesan
vinaigrette to its ingredient lineup. Thanks to these, it is hoping to ‘balance
its reputation as a healthier option with craveability.’ Moreover, prices will
still be the same, despite these upgrades.
With regards to the mobile app, it has a brand new
dashboard. Customers will also be able to access insight on items that are
out-of-stock and to place delivery orders in certain markets. More updates will
be rolled out in the coming months. To promote these changes, Subway
is planning to invest heavily in advertising. While not much has been revealed
on this, it has definitely advanced, “We will be everywhere”.
Photo Credit: JESHOOTS-com from Pixabay
Subway is revamping its mobile app and brand image
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