With a just-secured capital of $300 million from Crayhill
Capital Management, Unybrands is
looking to acquire more e-commerce companies.
Founded in 2020, this firm offers online retailers a
platform to expand their business. In February, it raised a $25 million seed
round. Now, it aims to provide capital and resources to help more sellers. It
is looking for brands across eight categories, including baby, garden and
outdoor, sports and fitness and personal care. According to Unybrands, it has
already started working on its technology to provide functionalities like
finding new targets, automating supply chain management and optimizing e-commerce growth investments.
With this capital, the firm will have more “firepower to
execute and overachieve on” their goals. Additionally, it will enable it to accelerate
acquisitions of Fulfillment By Amazon brands, invest in technology
development and further build out its team. The company is also planning to
more than double its full-time employees in the US, Europe and Asia.
Ulrich Kratz, co-founder and CEO of Unybrands
advanced that the firm, “had an incredibly strong first half of the year. We’ve
been able to accelerate our business plan across all fronts, including
acquisitions, technology and team building. Crayhill has significant e-commerce
experience in general and a dedicated strategy to finance players in the Amazon
ecosystem”.
Photo Credit: Peggy Marco from Pixabay
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