After being down for approximately an hour, the Apple Store was relaunched with a brand
new design. Besides this updated look, there is also a dedicated tab on the
site’s top-level navigation.
How does the new e-commerce
site look? At the top level, you are going to see images and links to many of
the brand’s product lines, such as Mac, iPhone, AirPods, etc. These will
redirect you to the specific store pages for the products. There, you will be
able to access available items. These sections also feature resources like shopping
guides, accessories and support.
This new design focusses on ‘cards’, which feels like Apple’s
Store app. Indeed, it does feel like mobile-first, where you have to scroll
horizontally between cards. Nonetheless, this may not translate well to
desktops. On the website, there are arrows that you have to tap on.
At the time of writing, this update does not involve the
release of more products. It seems to be just focussed on a new design for Apple’s
online store. Moreover, the pages where you can complete a purchase are still
the same. Nonetheless, there are rumours that the firm is working on the iPhone
13, new AirPods, and MacBook Pros. So we can expect that they are going to
launch soon.
Photo credit: Pexels from Pixabay
The website has a new look
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