The US Census Bureau has revealed new statistics which show
that e-commerce sales will keep
growing. In the United States, it is expected to reach 380 million by 2022 and
while the numbers may vary, the situation is going to be the same in other
parts of the world. This is exciting news for online merchants. However,
considering how the market is competitive, they must introduce strategies to
attract clients. A series of articles will look at some of these.
One of the most important things is having a great website.
This is because your selling platform is the first part that customers will
encounter and as from there, they can decide whether they wish to keep browsing
on your site or not. As such, if your online
shopping site does not have a clear value proposition that can hold
customers’ attention, your bounce rate will increase. To prevent this from
happening, you must focus on visual communications since buyers will
remember what they have seen.
The presentation of your products and services is also
significant. You must display your offerings in a way that captures the attention
of clients and generates an interest. You can use images and videos. Another important
part is the About Us page of your e-commerce
website. The information you present there can convert visitors into customers.
Photo credit: OpenClipart-Vectors from Pixabay
Increase your profit via a great website
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