Thanks to a collaboration, it will be easier for you to
purchase clothes from Missguided.
The online retailer has partnered with Asda. As such, you can get the items
in-store or via the latter’s website.
The retailer has been trying to expand its George at Asda range and this
partnership is part of a strategy to collaborate with more brands that appeal
to young shoppers. Launched on the 16th of August, it gives buyers
the opportunity to visit one of its over 100 stores to purchase Missguided
clothing or to do so online. This new range will stand alongside its existing
trend-inspired own-label collections that include womenswear label G21 and
athleisure collection Holy Field.
Missguided was founded in 2009 by Nitin Passi. It is based
in the UK and it has become one of the leading online fast fashion retailers
for trend-influenced clothing and accessories. Speaking about the
collaborations by Asda, the vice president of George
product Zoe Matthews said, “We’ve already launched with a number of third-party
brands to offer their products online and in our stores, using our combined
expertise to create a compelling customer proposition for younger shoppers”.
The firm aims to keep growing the roster of brands that it is able to offer.
Photo credit: Free-Photos from Pixabay
George at Asda features the Missguided brand
Comments
Post a Comment