Following a change in shopping habits, social commerce is on a rise. As such, platforms have had to adjust
their system to cater to consumers’ demands and to make buying items as
seamless and simple as possible. Let’s learn about the features implemented by
giants such as Facebook, Pinterest, WhatsApp and others.
In the world of retail advertising, Facebook has been leading the game for quite some years. At the
beginning, it introduced the 'shopping catalog'. This year, it is taking things
further. Advertisements on its platform are more personalised based on users’
past purchases. It is expected that in the future, the social media app will
display specials or promotions to select customers. This will encourage users
to make purchases directly through the application.
Another tech that is being leveraged by Facebook and is
becoming more prominent is augmented reality. This might eliminate the
need to go to physical stores altogether since it allows you to try products
from within the comfort of your home. This technology started with beauty
brands and it will be rolled out to other sectors later on during the year.
Moreover, Facebook
is working to show users items based on their interests in such a way that this
system is easily implemented into product catalogues and it can be used
seamlessly by advertisers.
Photo credit: Pixelkult from Pixabay
Facebook has several social commerce features
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