The womenswear brand Baukjen
has introduced an environmentally-friendly initiative. It has launched a
Sustainability Index which gives customers the opportunity to access
environmental and social impact scores for each product in its collection. This
will help them make more informed decisions when purchasing from the brand.
The aim behind this is to offer clients a higher level of
transparency so that they can better understand its supply chain such as how
material choices and manufacturing contribute to the overall impact of each Baukjen
garment. Different measurements are used to determine the overall score. Higg tools created by the Sustainable
Apparel Coalition have been leveraged and five environmental factors are taken
into consideration. These make up 70% of the overall score and the remaining
30% are social ones.
Thus, each Baukjen product from the womenswear brand receives
a rating that ranges from bad to excellent with regards to its impact on global
warming, water use, resource depletion eutrophication, use of chemicals, traceability
and people’s wellbeing. The higher the score, the more sustainable a product is
for the planet and for everyone.
The Baukjen sustainability index was
first created as an in-house tool to compare fibres and how it manufactures its
clothes to help the brand highlight areas of improvement to become more
sustainable. Now, the brand hopes to help the environment with it.
Photo credit: 7089643 from Pixabay
Baukjen helps customers make more informed decisions
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