Technology has considerably simplified the idea of content marketing. It helps firms create,
manage, deliver and scale content more efficiently and effectively. However,
there are so many systems available nowadays, and adopting the right one has
become pretty important.
A huge part of content marketing is automated and with the
sector changing, new strategies will involve the use of innovative tech
platforms or facilities. As such, to meet with these demands, and to make more
money, new martech solutions are
emerging every day. Moreover, existing vendors, are deploying more effort to
improve their offerings with enhanced features. The issue with this is that too
many innovations can overwhelm marketers, which might sometimes result in them
missing out on what systems already have to offer.
This has been asserted by several experts in the sector. For
instance, the co-founder of content marketing platform provider DivvyHQ,
Brody Dorland advanced that "Despite various product marketing efforts,
users tend to ignore product update emails/webinars”. He advised that
e-commerce merchants spend some time discovering the new features or
improvements added to already existing solutions. Likewise, another expert
pointed out that firms must be careful of over-investing into technology
“without buy-in from the people who will be using it”. This means that they
will be disbursing money futilely.
Photo credit: Geralt from Pixabay
Look into existing content marketing technologies
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