For quite a while now, content marketing has played a huge role in e-commerce. Both
B2B and B2C marketers have benefitted from this because 95% of consumers view
content as a marker of trust when evaluating a business.
Following the pandemic, firms have had to make significant
changes to the strategies implemented to promote their service since people
turned to digital channels more for information. According to SEMRush, 68% of marketers expect to
increase their content marketing budget by the end of 2021. This solution is
also being improved. For instance, a study conducted by Trust Insights
demonstrated how it has evolved over the years.
The research looked at 10,000 articles about this strategy
to track how frequently occurring words and phrases changed over the years. It
showed that there were more talks on tactical topics around blogs, native
advertising and SEO. This growing maturity shows that content marketing is
becoming more focussed on and more embedded in the broader customer experience
strategy.
Nonetheless, content
marketing is a very broad term encompassing several parts. As such,
before implementing it in your promotional campaign, it is important to
understand which element will have more impact. Have a look at a series of
articles posted on this blog to learn more about these.
Photo credit: narciso1 from Pixabay
Consumers place a lot of importance on content
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