According to a study by a personal finance start-up, 70% of
Britons prefer using online shopping
services. Indeed, they would rather buy products using their PCs or
smartphones. Before the pandemic, this number was less than 50%.
The research looked at 1,034 adults in the UK in July. Its
aim was to analyse how digital spending and banking habits have changed since
COVID-19 restrictions began. More than half of the respondents advanced that the
number of things they purchase on the Web since the pandemic has increased and
more than a third of them said that their finances were impacted because of
this. Speaking about this, an expert in the sector said that healthy consumer
spending, whether it is on the Web or otherwise, signals a healthy economy,
which is a positive thing for the market. However, e-commerce makes the “act of purchasing an item much less tangible
for shoppers, making it easier for them to spend more than they would if they
were shopping in a traditional brick and mortar store”.
Along with purchasing
habits, restrictions related to the coronavirus pandemic have also
given rise to new payment preferences. For instance, the ‘buy now, pay
later’ scheme has become quite popular. This gives customers the opportunity to
settle their bills in several small instalments. 60% of respondents now use
this option.
Photo credit: PhotMIX-Company from Pixabay
Consumers prefer using digital services
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