Something that is becoming increasingly popular among
e-commerce brands is social media
marketing. What is this and how important is it?
This strategy refers to the process of creating personalised
content and uploading it on social media platforms to drive engagement and
promote a brand. It allows merchants to strengthen the relationship that they
have with their customers. Why is it important? According to Statista, there
are 2.85 billion active monthly users on Facebook.
If we look at its subsidiaries, WhatsApp, Messenger and Instagram, this number
increases to 3.51 billion and by 2022, it will reach 3.96 billion.
Considering this huge number of users, it is vital for firms
to invest in social media marketing since consumers are more at ease to discuss
how they feel about a brand’s products and services on these platforms.
Moreover, 50% of users leverage these networks to research products and
services. Thus, these platforms allow e-commerce merchants to reach
customers on their own turf.
Additionally, these websites have made it incredibly easier to
trace traffic and signups to the initial content and to its poster, which gives
companies more opportunities to reward consumers and incentivise continued
support. Social
media platforms are full of rich communities of individuals that
self-segment into audiences, with analytics attributed to various actions. That
is why brands are so keen on investing time and money into this strategy.
Photo credit: Geralt from Pixabay
Access more users via social media marketing
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