TikTok has rolled out several e-commerce features to help merchants advertise on its platform.
What are some of them?
When testing its shopping solution, the firm introduced Product Links. This allows brands to
highlight one or more items through videos on the app and to redirect users to
the product details page on their own website. This is a bit similar to the
product tags and stickers on Instagram. Moreover, it has rolled out a LIVE
shopping feature. When using this, sellers on TikTok have the
opportunity to connect with users in the community in real time. They are able
to share dynamic links to products and services while their content is being
streamed live. One example of a firm using this option is Walmart. As a pilot
partner of the feature, it hosted a couple of LIVE shopping events in the past.
More recently, TikTok
has introduced a trio of in-feed ad products for online shopping. These are Collection
Ads, Dynamic Showcase Ads (DSAs), and Lead Generation. The first one allows
merchants to include custom, swipeable product cards in their in-feed videos.
Each one of those will involve a different item for sale. When tapping on them,
users will be redirected to a fast-loading instant gallery page where they can
browse items and make a purchase.
Photo credit: Muhammadrizkyklinsman from Pixabay
TikTok has rolled out new e-commerce features
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