As announced in a previous article, Emirates has introduced a new virtual reality tech that allows its
customers to navigate through Economy, Business and First Class cabins and
explore their seats and other features on the A380 and Boeing 777 aircrafts.
The firm is already working on an updated version featuring its Premium Economy
cabin and latest A380 aircraft interiors.
The airline company has advanced that it plans to develop
the tool further to offer customers the opportunity to explore destinations,
select a cabin, and book and pay for their Emirates flight from within the Oculus VR app. Thanks to this
initiative, the firm will be able to expand its global reach and to engage with
their audience across several digital platforms. Moreover, it is particular
relevant in the current context since many people have not travelled for a
while during the pandemic. They are seeking inspiration, researching and
rediscovering their flight options.
Boutros Boutros, divisional senior vice president for
corporate communications, marketing and brand at Emirates
advanced “We aim to provide innovative and outstanding customer experiences
whether onboard, on the ground, or in the digital space”. He also pointed out
that the airline company was the first to introduce advanced web VR
technology on its digital platforms in 2018.
Photo credit: Adege from Pixabay
Emirates is enhancing the VR app
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