As advanced in a previous article, Netflix has collaborated with Walmart to create an online store
where merch of popular series will be sold.
As such, over the next few months, customers will be able to
find “compelling, coveted products in a variety of categories, including music,
apparel, toys, and games, for fan-favourite shows like Stranger Things, Nailed
It! and Cocomelon, and new series
like Ada Twist”. Some of the items are going to be available are plush, dolls,
t-shirts or toddler bed sets. Moreover, fans of the cooking show will be able
to get baking kits which will give customers the opportunity to “experience a
live Nailed It! event from the comfort of their own kitchen”.
Additionally, there will be a crowd-sourcing feature called
“Netflix Fan Select” on the online shop. Thanks to this, fans will be
able to vote for merchandise they’d like to see from their favourite titles and
Walmart merchants will bring those to life. How will this work? There will be a
pool of items and customers will have the opportunity to select their
favourites. When an option gets enough votes, the retailer is going to work
with their supplier partners to develop the merchandise at scale. According to Jeff
Evans, executive vice president entertainment and toys for Walmart U.S., this
will be like “a kick starter for Netflix
products”.
Photo credit: Tumisu from Pixabay
Fans can vote for their favourite items
Comments
Post a Comment